about us
We help organisations make the complex simple and the ambiguous clear.
Whether it’s creating intuitive digital products and services or resonant customer and employee experiences;
We provide all the capability you need when you need it, and nothing you don't.
All value. No ego.
How we partner
We’re on your team.
You decide how we integrate with your people and processes.
Assign
Task our project teams with a problem to solve.
Augment
Supplement your team with our people to increase resource.
Accelerate
Our team partnered with your people.
how we work
We start by joining dots in the dark.
By journeying along the path of discovery together, we move more successfully and efficiently to a place of light, revelation and dimension.

1. Frame
Align our effort
Agree why we're doing this, who we're doing it for, what success looks like and who we need to help us achieve it.
2. Foundation
Do the right thing
Truly understand our audience. Define the right problem to solve. Where to focus our effort to make the most impact.
3. Focus
Prove the path
Explore different ways to achieve our goal. Test and learn to mitigate risk and build confidence we've found the best approach.
4. Fly
Do the thing right
Establish our roadmap.
Craft our solution.
Release it to our audience.
Analyse, learn and optimise.
Celebrate our shared success.
our expertise
The way we deliver is always focused on the impact it needs to generate.
Perspective
We offer a fresh approach to consulting
We’re experienced in implementing organisational and technological change, data analysis, sustainability practices and experience design.
Promise
We tell compelling, connected stories
We are experts in digital storytelling, integrating narrative across ecosystems and connecting with audiences at the right time and place, supported with evidence and measured with data.
Proof
We use research, data and insights to create, test and develop experiences
We don’t make assumptions. Our experience design and research teams use data and insights to create and test ideas and develop right-sized solutions to ensure they solve problems and generate value.
Performance
We analyse effectiveness, and adapt
We work with your team to test, track and analyse the work, to uncover insights, optimise performance and show clear evidence of success.
our clients
You might not know us, but you'll know our clients.
We partner with organisations operating across the US, Japan, China, Australia and New Zealand.
Ghost connects product, data and analytics, experience, marketing and digital in a way that breaks down silos,
creates shared understanding, and gets everyone on the same page.
Lee Hales
Engagement Director,
New Zealand Trade & Enterprise
The team at Ghost Partners have been helping us to launch emerging technology with a strong focus on customer experience.
Working across multiple time zones as extended members of our innovation team the quality of their work, honesty, and collaboration are more than enough reason for me to recommend them to any organisation – big or small.
Elle Smith
Innovation Manager, Chief Operating Office for Consumer Bank,
Westpac Australia
The Ghost approach works…
supporting us to emphasise our people’s values; listening to key stakeholders; and distilling purpose and meaning.
Caroline Rosanowski
Chief of Staff DDG,CIO, OCIO Defence Digital Group,
New Zealand Defence Force
Of course we chose Ghost because they are creative, intelligent, experienced and expert –
with a clear grasp on how they add value to our business. But critically they offered us a partnership – not so much that we were buying them, more we were investing in us.
Greg Forsythe
National Manager, Information & Education,
Immigration New Zealand
Ghost Partners are not your typical agency partners;
they feel like an extension of your team, bringing responsiveness, pragmatism, and smart thinking to every conversation. They are great at connecting the dots and helping facilitate conversations across the organisation ensuring projects are fully supported by critical areas of the business. I can’t recommend their approach highly enough.
Kellie Nathan
GM Global Brand & Reputation,
Fonterra
It's such a privilege to work with such clever peeps who love their work and the outcomes we achieve together."
Cara Jacoby
Product Manager, Growth & Development,
Education New Zealand
To my mind Ghost occupies a very unique role. They sit above and across other disciplines.
For that reason, there aren’t any comparable agencies or consultancies I can think of.
Paul Irwin
GM, Partnerships, Innovation,
Education NZ
Just wanted to say awesome work on the refinement run throughs for your work on search and quicklinks :clap:
They're looking awesome and as you no doubt already know with the questions from the rest of team, it's engaged them and piqued curiosity!
Carianne Monast
Digital Content Manager,
Genesis Energy
I often describe Ghost as the grown ups in the room.
Knowledgeable, highly skilled and clear-eyed about what can and should be done. They understand business realties more than any other partner I’ve used.
Clayton Foster
Director of Brand,
Ministry for Environment NZ Government
The Ghost team have been instrumental in helping us articulate our value proposition and helping translate our sourcing, production and distribution lifecycle into an experience our customers understand and value.
They made us feel like part of the process, empowered and in control of where things were heading...
Tom Macdonald
Director,
RC McDonald / EnviroSteel
our PEOPLE
From workers, leaders, thinkers and doers, ours is a team diverse in both background and experience.

Julie Rowe
Founder, Managing Director
Ngāi Tahu

Andrew Hawley
Founder, Managing Director

Katherine Allan
General Manager

Rachael Farmer
Finance and Operations

Mark Glenn
Principal Consultant - Experience

Craig Osborne
Head of Performance

Belle Chance
Head of Experience

Phil Dunstan-Brown
Head of Creative

Kerrie Fowke
Head of Delivery

Ana Priestley
Senior Project Manager

Lee Burrow
Design Lead

Ryan Christie
Design Lead

Lisa Barritt
Senior Project Manager

Kristin Jarvis
Senior Project Manager

Kate Wanless
Senior UX Researcher

Andrea Maple
Design Researcher

Diego Maia
Senior Product Designer

Nathan Perry
Technology Lead

Marie Larking
Senior Service Designer

Sappho Quartermain
Design Researcher

Katrina Ansford
Performance Manager

Kyra Manchester
Senior Project Manager

Michael Turley
UX Designer

Vitesh Bava
Developer

Linda Cardiff
Senior Project Manager

Jordan Williams
Design Researcher

Rebecca Peace
Project Manager

Renu Raju
Performance Analyst

Mason Herber
UX Lead

Leif Roy
Experience Consultant

Gareth Hordyk
Emerging Technology and Innovation Consultant

Rod Schofield
Creative Consultant

Erik Hay
Creative Partner

Kaumātua
Noel Brown

Environmental science advisor
Environmental science advisor
Environmental science advisor
Environmental science advisor
Sebastian Leuzinger
Environmental science advisor

Ngāti Porou
Māori cultural advisor
Māori cultural advisor
Māori cultural advisor
Māori cultural advisor
Randal Leach
Māori cultural advisor

Responsible data and AI advisor
Responsible data and AI advisor
Responsible data and AI advisor
Responsible data and AI advisor
Carole Barnay
Responsible data and AI advisor
OUR VALUES
These guide our people and partnerships.
We see the person first.
Human-centred
We work with open hearts and minds, knowing that diversity of background, age, thinking, and lived experience make the solution stronger.
Our work is powerful when we truly understand the people it is made for.
We work ‘with’ not ‘for’.
True Partnership
Our clients are the heroes in our work; there is no place for ego at Ghost. Better work comes from better connections and tighter relationships.
While we’re at times invisible, we’re also transparent. We will challenge when it is right to do so.
We dare to find a better way.
Dynamic Practice
We shape our process to the problem. Never the other way around.
Our desire to find the best way of working puts a clear focus on success at all costs.
We understand the work has got to work.
our affiliations
Approved Government supplier
Marketplace: Professional Services (DIA), AoG Consultancy Services (MBIE), AoG Advertising Services (MBIE)
Māori owned business
Verified by Amotai Aotearoa New Zealand's Supplier Diversity Intermediary
NZDIA accredited
Ghost is a member of the New Zealand Defence Industry Association.
Fernmark qualified provider
Ghost is a Fernmark qualified provider of Service Design, UX, UI, and CX services.
our story
Tech innovator Julie Rowe and agency entrepreneur Andrew Hawley sat down one day and pondered whether there was a way to build an agency with a greater sense of purpose.
The full story“Although our virtual team may be largely unseen, what we’re able to achieve together is unmissable.”





