Background & outcome
With less than 3 months to go before kickoff, we partnered with the client to create an innovative fan engagement experience for Fifa World Cup Qatar 2022. Tens of thousands of football fans signed up to our platform to compete in unique prediction challenges, supported by personalised, digital prize incentives throughout.
Outcome — Our platform handled the high loads seamlessly, and at the World Cup's conclusion, thousands of users received NFT character assets as prizes for the new game — Fifa World Cup AI League. By optimising the experience to ensure as many users as possible arrived at the end of the funnel, we helped maximise Fifa and Futureverse's investment in successfully promoting the game to this new target audience group.